Investing in our future; investing in yours.
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We know there's a million ways to draw a crowd, but we know there's also a right way to draw the specific type of buyer to our sale. We use a cocktail of several advertising mediums to attract REAL BIDDERS to the sale, and not just to fill seats. After all, we know the more qualified and serious bidders that attend our sale, the better it is for the buyer and the seller. Our enormous advertising investment in each sale means that as a seller, your item will be exposed to hundreds of thousands of interested bidders; and as a buyer, you'll have the opportunity to buy quality land and equipment in a competitve, yet fair marketplace--it's a real win-win for everyone!
Each auction, we reach an estimated 450,000 interested and qualified buyers and sellers. We are able to achieve such great exposure though investing heavily in several tried and true tested types of media including but not limited to: a host of print publicaltions-from newspapers to highly targeted ag and equipment periodicals; radio advertising; television advertising; the use of direct mail-sending postcards as well as full color brochures; a local racecar
sponsorship-(and let's be honest, we did that because it's just plain cool) and finally a huge internet prescence-we send monthly email blasts to both buyers and sellers as well as advertise heavily on the proxybid website as well as keeping our own website up-to-the-minute with what is being bought and sold at our auctions-- in March, 2010 we had over 180,000 hits on our website alone!
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